Earlier today, the Google Reader team described the new subscriber stats feature now available in Reader’s search results. We’ll go grab a donut while you take a moment to read the thorough post.
As the Reader team discusses at the bottom of their post, it’s important to remember that FeedBurner is aggregating your Google Reader (and Newsgator and Bloglines and…) statistics across all feeds that you may be redirecting through FeedBurner either via your own http configuration wizardliness or through plugins like FeedSmith or maybe even through simple and direct integrations like those in Typepad and Blogger.
We’ve consolidated subscriber stats from most of the far corners of the feed subscription universe (yes, we are going on record and saying the universe has corners and is a simple geometric shape - we are not yet committing to whether it’s 3D/4D/5D, but we are saying it has corners), in order to give you the most complete picture of your audience. There are thousands of feed-reading services with even more services jumping into the distributed media hottub every day (yes, we are going on record as saying it’s a hottub, not an ecosystem), so checking your detailed subscriber analytics page within FeedBurner is always a good place to find out where there are new services that are incorporated into your statistics.
Please pay special attention to the information that may be revealed in the new Google Reader subscriber stats as it may point out instances where you have inadvertently fragmented your audience by offering more than one flavor of your feed to the public. No worries, as this is easily remedied. Again, you can redirect any outliers to your FeedBurner feed and instructions for Blogger, TypePad and Wordpress are available.
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